welcome!‎ > ‎


Who's behind all this 'get hale and healthy' jib jab?
Hildreth England, RDN is a community dietitian and designer from Austin, now in Boston. She is also the founder of HESTIA design lab

Currently she works at the Media Lab at MIT as the Assistant Director of the Open Agriculture Initiative (OpenAg). She helps lead research in user experience and interaction design for the group, fusing her expertise in health behavior change with emotion-based design methodologies and persuasive technology to create easy, engaging, positive behaviors in food systems.

For five years, Hildreth worked with Texas WIC, where she created mobile apps, websites and drove communications efforts to engage all WIC stakeholders and improve the nutritional status of low-income Texas women, infants, and children. Prior to working for WIC, Hildreth worked on communications projects for SOL Marketing Concepts and TKO Advertising. At TKO, she spearheaded the innovative outreach campaign, “iThrive Austin” - part of an $8 million, five-year Steps to a Healthier Austin initiative funded by the Centers for Disease Control and Prevention.

From 2013-2015, Hildreth was appointed by Austin City Council to serve on the City of Austin/Travis County Sustainable Food Policy Board, where she was elected Vice-Chair (2013) and Chair (2014). With the SFPB, she addressed food insecurity, communications, and policy development to create a just, healthy, and sustainable food system. 
She volunteered with the Sustainable Food Center and was research assistant to Karen Banks, MS (UT Austin) on the Central Texas Food Shed Assessment,” a project funded by the USDA to study disparities in access to healthy foods in Central Texas.

She has degrees in Nutrition and Foods from Texas State University, in Foreign Service from Georgetown University, and specialized in community nutrition, research, and public policy during her dietetic internship with Sodexo. She was a Fellow with the Food Innovation Program at the Università degli Studi di Modena e Reggio Emilia, where she studied the intersection of architecture, technology, and behavior design (BJ Fogg, Brian Wansink, Thaler & Sunstein) to create food environments that nudge us to healthier choices. 

She's a passionate creative, dynamic speaker, and dedicates much of her work to finding ways to use technology to create "pleasurable" food experiences - interactions that inspire surprise and delight us in any food environment (a kitchen, a store, a restaurant). With Sersano Nutrition, she uses system-centered nutrition services to create food environments that make it possible for everyone to stay happy and healthy through food - permanently.