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Who's behind all this 'get hale and healthy' jib jab?
Hildreth England, RD, LD is a dietitian and designer from Austin, Texas. She earned her BS in Nutrition and Foods at Texas State University in San Marcos (summa cum laude) and a BS in Foreign Service from Georgetown University in Washington, DC. She completed her dietetic internship with Sodexo, specializing in community nutrition, research, and public policy.

For the last 10 years, she's been leading projects that combine nutrition, digital technology and human-centered design to help folks get and stay healthy.  She was recently a Fellow with the Food Innovation Program, where she studied the intersection of architecture, technology, and behavior design (BJ Fogg, Brian Wansink, Thaler & Sunstein) to create food environments that nudge us to healthier choices. Currently she works at the Media Lab at MIT, managing a team that's designing hardware, software, and interactions to let users grow food in small, controlled environments.

For five years, Hildreth worked with Texas WIC, where she created mobile apps, websites and drove communications efforts to engage all WIC stakeholders and improve the nutritional status of low-income Texas women, infants, and children. Prior to working for WIC, Hildreth worked on communications projects for SOL Marketing Concepts and TKO Advertising. At TKO, she spearheaded the innovative outreach campaign, “iThrive Austin” - part of an $8 million, five-year Steps to a Healthier Austin initiative funded by the Centers for Disease Control and Prevention.

From 2013-2015, Hildreth was appointed by Austin City Council to serve on the City of Austin/Travis County Sustainable Food Policy Board, where she was elected Vice-Chair (2013) and Chair (2014). With the SFPB, she addressed food insecurity, communications, and policy development to create a just, healthy, and sustainable food system. She is a leader on preventobesity.net, volunteered with the Sustainable Food Center and was research assistant to Karen Banks, MS (UT Austin) on the Central Texas Food Shed Assessment,” a project funded by the USDA to study disparities in access to healthy foods in Central Texas.

She's a passionate creative, dynamic speaker, and dedicates much of her work to finding ways to use technology to create "pleasurable" food experiences - interactions that inspire surprise and delight us in any food environment (a kitchen, a store, a restaurant). Over the years she's learned that's what makes us happy, and as a result, healthier. Let's work together to make healthy choices easy and attainable for everyone - permanently.